I just read a comment by a fellow share tipper saying picking shares is easy - all you have to be able to do is predict the future. He was not being facetious. The main prediction he wanted investors to be able to make, shades of Warren Buffett and his 10 year minimum holding period for stocks, was whether a company was going to be larger in 10 years time. If you felt sure that it would be it should make a good investment.
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