When I tell people I write about the stock market and recommend shares to buy they look at me as though I am some kind of mystic dealing in the secrets of the universe. But really the stock market is not such a mysterious place. Rules that work in other aspects of life, like common sense, work well in the stock market too.
All I am trying to do is buy shares in good companies at a sensible time. Warren Buffett said something very similar about his approach to investing. Try to buy shares in companies that you expect to be meaningfully larger in 10 years time; don't pay a ridiculous price and hold them until they are meaningfully larger. It's not rocket science but it is easy to allow emotions to cloud your judgement which is why I find charts so useful.
Don't be emotional; follow the chart.
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