Inflation is not all bad for everybody. If you can pass prices on inflation boosts revenue and if you can maintain your profit margins that means more profit, higher earnings per share and a higher share price. It is not for nothing that equities are often described as inflation hedges.
I have a sweet tooth. I like fruit and granola, I like honeycombs for honey on toast, I like chocolate brownies, I like baklava, I like rice pudding, Turkish delight, hot chocolate and many days, much to my wife's horror I have all of those things. I suppose I should fight it but then I just think why. My size seems to stay much the same so why not follow my general rule in life - I can resist everything except temptation.
It seems that I am not alone. The consumption of sweet and salty treats is going up rapidly and with a little turbo charging from price inflation the market leaders in this space look well placed, especially if they have a strong new management team who know exactly what they need to do to make the most of the opportunity.
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