The Trade Desk – programmatic adtech superstar, which is emerging as a rival to Google and Facebook
The Trade Desk/ TTD Buy @ $473 MV: $22bn Next figures: 5 November No of times recommended: 11 Price when first recommended: $127.98
The Trade Desk is an adtech company, which means it applies technology to solve advertising problems and make the advertising experience more effective.
The company was founded by Jeff Green in 2009. Before that he founded another company in the same field which was acquired by Microsoft. He says now that if he just wanted to make money he would have stayed at Microsoft. He left and founded The Trade Desk because he wanted to make a difference. In the process he has become a billionaire although still in his early 40s.
TTD is classic 3G. It has a great chart (see above), great growth (see table below) and as we shall see a great story and a huge opportunity.
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