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Cut a dash with Cucinelli but don’t ask the price

March 4, 2023

Brunello Cucinello is the archetypal example of - if you need to ask the price you can't afford it. I love their stuff but everything has an extra nought on the price compared to what you would expect to spend almost anywhere else outside the world of super luxury. It is reminiscent of the world of Regency England where aristocrats would spend hundreds of pounds on a pair of boots when a year's salary for a domestic servant might have been £5.

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