Chinese superstock, Pinduoduo, uses streaming and C2M to make shopping fun – Costco meets Disneyland, as 40-year old billionaire founder, Colin Zheng Huang, puts it

"Our one-day “Pin Agricultural Goods” event held in Hebei’s Zhongmu County in 2018 fetched 47,000 orders, helping impoverished farmers sell over 165 tonnes of garlic and generating over RMB 1m in sales for farmers while reducing the retail price of garlic for consumers by ~76pc"